Thursday, 7 December 2017

#SeoulSpots: SU;PY Successful Pyrates [성수동에 있는 수피 콘셉 스토어]

Despite having no prior experience in the fashion industry, 2 years ago Sam Lee (35) took a chance on himself and the Seongsu neighborhood, and opened up lifestyle boutique, Successful Pyrates. Embracing the industrial feel of their surroundings, they include urban elements like spray-paint tags, neon signage and vintage televisions to create the ultimate hip shopping experience, even attracting a slew of Korean celebrity shoppers. "Pyrates are outlaws and rule-breakers. We want to be successful, while breaking the rules" Lee explains. 

Carrying over 100 brands, SU;PY aims to push the envelope and expose the Korean market to new styles and designers. At the boutique, you can find many Korean brands like Rocket x Lunch and Love Me Back, as well as international brands. If that wasn't impressive enough, they also carry their own SU;PY line, designed by Sam and his wife, Anne Heeyoung Hwang (32). "We design everything together. It's a collaborative effort for both the menswear and womenswear collections." Lee states. 

Opening the shop after their marriage, Lee and Hwang were met with increasing obstacles when Anna gave birth twice last year to two beautiful daughters. "She was under a lot of stress, and wanted to help with the business. I also wanted to be more hands-on with the family side, but I had to focus on SU;PY. It was difficult at the time, but now we have found compromise and balance makes us the best team" said Lee. 

My SU;PY Look 1: Alogon Top
My SU;PY Look 2: SUPY Trench, RocketxLunch Top 

Upon entering Successful Pyrates, you can easily see the influence growing up in the States had on the young entrepreneur. "I arrived back in Korea in 2014, and I was looking for the perfect location for the shop. I went everywhere: Itaewon, Hongdae, Garosugil. These neighborhoods were already commercial, and I couldn't see myself opening a shop there. We wanted SU;PY to grow into something meaningful, and not just be one shop amongst many" Lee explained. The brave businessman found Seongsu-dong to be a little rough around the edges, but was up for the challenge, having lived in New York. "I often frequented Brooklyn, Dumbo and the East Village. I'm definitely comfortable with exploring new turf, and that industrial feel" Sam stated. 

These experiences abroad also lead to the unique selection of goods carried at the boutique. While attending middle school and then studying digital media and graphic design at the OTIS College in LA, Sam was heavily influenced by hip-hop culture and street style. After moving to New York to pursue degrees in Sociology and Business Management at Columbia, Lee grew a greater understanding of high fashion. 

SU;PY is that secret hot spot, that once you discover, you'll want to keep going back. Although being Seongsu's best kept secret is an admirable title, this year the couple wishes to gain more exposure by pursuing new projects at the same location. Lee and Hwang have recently opened Karmers, a cafe with a vintage-feel, adjacent to the shop. On the same block, the team is also expected to finish an additional cafe/bar. The SU;PY team will never stop giving you reasons to make the trip to Seongsu-dong! 

Online Shop:
Shop Address: 71 Seongsui-Ro, Seongdong-Gu, Seoul, South Korea


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